Coca Cola is facing renewed criticism after a new environmental report found the beverage giant significantly increased its plastic use in 2024, raising concerns about the company’s sustainability commitments and its impact on global pollution.
According to a report released by environmental advocacy group Oceana, Coca Cola used nearly eight billion pounds of plastic last year, making it one of the world’s largest contributors to plastic waste. The findings have sparked backlash from environmental groups and consumers who argue that the company has failed to meaningfully reduce its reliance on single use plastic packaging.
The report comes as Coca Cola has quietly scaled back previous goals aimed at expanding reusable packaging systems. Earlier sustainability pledges included commitments to increase refillable bottles and reduce plastic waste, but critics say progress has slowed at a time when plastic pollution continues to worsen globally. Environmental advocates warn that without stronger action, Coca Cola’s packaging will continue to contribute to ocean pollution and long term environmental damage.
Coca Cola responded by pointing to its recycling initiatives and investments in sustainable packaging solutions, stating that it remains committed to improving collection systems and increasing the use of recycled materials. The company also emphasized that plastic remains essential to product safety and accessibility in many regions.
Advocacy groups on the other hand argue that recycling alone is not enough. They are calling for Coca Cola to prioritize reusable packaging, reduce overall plastic production, and adopt stricter accountability measures. As public awareness around plastic pollution grows, public pressure is mounting on major consumer brands to take more aggressive steps toward sustainability.
The backlash highlights a broader debate over corporate responsibility and environmental transparency, particularly as companies promote green initiatives while continuing practices that contribute heavily to global waste.
